Finance Fundamentals
How Attribution Models Can Boost Your Marketing Strategies [2023]
Learn what an attribution model is in marketing. Understand the different types of attribution models and choose the one that suits your business goals.
The Secret To Attribution Window Success In 9 Practical Steps
Maximize your marketing performance with attribution window. Learn how to track and optimize your ad performance in this article. Click now!
5+ Best Marketing Attribution Software to Maximize Your ROI [2023]
Want to know how your marketing efforts are paying off? Explore the 5+ best marketing attribution software to optimize your marketing budget and strategy!
Multi-Touch Attribution and Models: A Complete Guide [2023 Edition]
Discover how multi-touch attribution can help you optimize your marketing campaigns by measuring the impact of every touchpoint on the customer journey!
Multi Channel Attribution: The Secret to Boosting Your ROI [2023]
What is multi channel attribution and how can it help you optimize your marketing campaigns across multiple channels? Find out in this article!
Last Click Attribution: Why It Fails and What to Do Next (2023)
Want to know the best channel or campaign for conversions? Learn how last click attribution tracks the final touchpoint and its pros and cons. Read now!
Rate of Return in Ecommerce: Formula & Calculation (2023)
Don’t just lower the rate of return in eCommerce - optimize it. In this article, you'll learn what it is, why it matters, and how to improve it. Read now!
Profit and Loss (PNL): A Comprehensive Guide [August 2023]
A comprehensive overview of PNL and its components. Examine fundamental steps to prepare PNL statement and how to successfully use them. Read now!
Cost Per Order: Definition, Calculation & Hacks to Minimize (2023)
Determine your Cost Per Order to fully understand the profitability of your online business. Take a look at our guide to see how you can do it within seconds!
Click Through Rate (CTR): Defintion, Fomula and Calculator
Click through rate (CTR) is a crucial metric measuring marketing campaigns effectively. Learn more about CTR and how to improve it with this article!
All About Amazon Costs of Goods Sold: Definition & Methods
What is Amazon cost of goods sold? How is it calculated? What are the best practices? Find out all the answers in this comprehensive guide.
Amazon FBA Success Rate: All The Crucial Stats [August 2023]
What is Amazon FBA success rate? A sneak peek: 18% of Amazon sellers generate around 20% profit margin. Let's discover more!